Content. Ads. Events.
We’re a Full-Stack Creative Engine for Wellness Founders and Their Brands, Communities, and Movements
Strategy, content, and growth for the wellness industry. Created by wellness founders, for wellness founders.
We’re more than a creative agency, we’re an ecosystem. We help wellness founders build influence as category leaders, scale their businesses, and share their vision for a healthier world.
Wellness Niches We Serve
⌚️ Wellness Tech, Apps, & Platforms
The app or wearable with the most features doesn’t always win. People buy because they resonate with a story. We help founders lead with authority, trust, and the “why” behind their vision, turning tech into movements people resonate with.
💊 Wellness Products (DTC & Retail)
Beautiful labels alone don’t move product if no one sees it. We specialize in ad optimization, end-to-end creative, and UGC that earns attention, converts customers, and keeps your products moving on shelves and online.
🏃♂️ Social Wellness Communities
Community alone doesn’t pay the bills. We guide leaders to turn passion and connection into sustainable growth through storytelling, sponsorships, and creative partnerships that amplify impact and revenue.
🛖 Wellness Real Estate & Hospitality
Adding a sauna and an ice bath to a high-end hotel doesn’t magically bring customers. We help you create true community-driven destinations, where content, activations, and experiences keep guests coming back long after the first visit.
Our Approach
to Serving the Wellness Industry
We start with conversations on the WF Podcast, to connect and feature those building the future of wellness.
The Wellness Founders Podcast explores the intersection of wellness, entrepreneurship, innovation, and community-building by diving deep into the stories and strategies behind the people creating the future of well-being.
Each episode features a founder or leader focused on wellness tech, product, hospitality, or community. We discuss not just the “how” they built their business, but the “why,” behind the movement they’re creating for the world.
Conversation is the foundation of everything we do: it’s how we learn about innovation, stay ahead of the trends, and grow the community of those shaping our industry.
Founder-Led
Thought Leadership
Buying behavior is changing rapidly.
Smart founders and execs of wellness brands are leveraging their personal brand to connect through story with their audience and potential customers.
We help wellness founders become category leaders by building their personal brand equity on social media through organic content and paid thought leadership advertising.
Think of having a creative director, ads strategist, graphic designer, video editor, ghost-writer, and content ops team all-in-one, solely dedicated to your personal brand growth.
Through our proprietary interviewing process, we can turn 1 hour of your time into 1 month of content that actually sounds like you.
Ad Optimization and End-to-End Creative
We help DTC and retail product brands in the wellness space optimize their ad strategy and creative to reduce CAC by 20%.
We can start with a free audit of the current ad strategy and make high leverage recommendations that can be executed within 30 days, with full, end-to-end creative work and strategic implementation available.
We host multiple wellness events every month through The Medellin Wellness Group, and collaborate with brands that aim to increase awareness and sales through UGC content, live activations, or partnerships.
Live Event Activations and Sponsorships
The Medellin Run Club
Every Sunday, 200+ locals and foreigners lace up for a community run that ends with brunch, laughs, and content worth sharing. The audience is young, global, and plugged into trends.
They are wellness minded entrepreneurs, travelers, and creatives who love wellness but don’t take themselves too seriously.
The vibe is playful, funny, and meme-driven, with social content that travels far beyond Medellín. For sponsors, it’s a chance to be part of one of the LatAm’s fastest-growing and most shareable wellness communities.
Sweat & Chill
Sweat & Chill is Medellín’s signature monthly wellness social; a high-end gathering that blends movement, recovery, and community.
Between 100 and 300 guests come together in luxury wellness spaces for workouts, saunas, ice baths, pools, and dancing, all set against an aesthetic backdrop designed for content.
The audience is international, health-conscious, and style-driven, making the event a magnet for trendsetters and creators. The vibe is immersive and upscale, with sponsor features seamlessly integrated into experiences that guests want to share. For brands, Sweat & Chill is where wellness meets culture, lifestyle, and luxury.
11am Presents
11am Presents is Medellín’s answer to those who left the nightclub scene but still crave the music, movement, and connection. Set in sleek urban spaces, the event blends coffee culture with a dance-floor vibe. It attracts a stylish, international crowd that values wellness, community, and status-driven experiences.
Guests dress sharp, sip espresso, and dance through late morning into the afternoon, creating a vibe that’s both aesthetic and electric. Content from 11am Presents feels elevated, urban, and highly shareable. The kind of sleek, social-first storytelling that positions sponsors inside a movement redefining how Medellín does dance.
International Breakfast Club
The International Breakfast Club is a curated monthly meetup for Medellín’s top entrepreneurs. It’s a space where business growth meets mindfulness and meaningful connection. Around 30 founders, creators, and leaders step away from the daily grind to share ideas, collaborate, and build lasting relationships.
The vibe is upscale and intentional, with a focus on quality over quantity, attracting some of the city’s most driven and forward-thinking minds. For sponsors, it’s an opportunity to align with a high-level community at the intersection of entrepreneurship, wellness, and conscious leadership.
Why Wellness Founders?
We’re real wellness founders who’ve created real wellness businesses that want to share our experience and passion for this industry to help others.
We built Wellness Founders to serve as a platform and community for entrepreneurs building the future of well-being.
We combine thought leadership content, brand growth strategies, live events, and our podcast to amplify founders’ voices, grow their businesses, and connect them with the audiences and partners who matter most - turning them into the category leaders they should be.
Real builders. Real results:
Jordan Carroll is a breathwork instructor, content creator, high-performance co-living owner, and managing partner of The Medellin Wellness Group. His expertise lies in creative direction (over 20 years of content creation experience), UGC content, and wellness community building.
Curtis Duggan built Transform DPP, one of the first ever digital diabetes prevention programs, then sold it to Richard Branson’s Virgin Pulse. His expertise lies in wellness-tech, operations, and paid acquisition.
For founders in wellness tech, DTC, fitness, or hospitality who are tired of watching inferior products win, we’re your team.
This is the missing piece our industry needs.
